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About me

About Fred

I am a London based Senior Product Designer currently working at Schibsted.

I simplify complex user and business problems into thoughtful, frictionless experiences. From wireframes to prototypes, and from prototypes to visual design.

Over the past 7 years, I’ve designed experiences for mobile, desktop and TV for digital agencies and digital product companies, such as Wilson Fletcher, Apegroup and alaTest.

Tools

Sketch, Abstract, Invision, Axure, Principle, HTML / CSS / JS, Adobe CC (Photoshop, Illustrator, InDesign)

Skills

Product Design, Product strategy, UX Design, UI Design, Design systems, Wireframing / Rapid Prototyping, Information Architecture.